With customer feedbacks received from, we realised that customers like designs that are pertaining to their daily lives, things that they can relate to. Hence, we created our second e-commerce retail and merchandising platform called to cater to the Southeast Asian region, with a primary focus on the Malaysian market.

After much research, we found out that there are very few designer products with a Malaysian twist, yet Malaysia is a country with a very rich culture which Malaysians are very proud of. The word ‘my’ in is from the shortened form of the country name and word ‘fonkase’ sounds like how phone case is spelt in Malay.

Currently ships to various major cities in the region and a large proportion of our customer base consists of millennials and generation Zs (MillennialZs).

Like, is also fully-integrated with our proprietary Deep Technology, Design, Advanced Manufacturing, E-Commerce (DDAE) back-end system built on the Native Industry 4.0 Framework (NI4F). Tapping on our existing state-of-the-art infrastructure, we are able to create this platform without huge additional investments.

Currently customer orders are being shipped out from our Singapore warehouse within 1 to 2 business days, and delivery time typically takes between 3 to 21 business days, depending on the local postal services of the destination city. We are working with logistic providers to enable faster delivery times in the near future. platform also serves as our wholesale channel for Malaysia and the region. For designs specific to platform, we are able to send out the quotations via this platform and wholesale customers can pay directly via the secured payment gateway of this platform.

Big Data is embedded in the DNA of our company. From the back-end, we analyse our sales data to provide better designs and products to cater to our customers’ needs. As we interface directly with our customers, we are also able to have a better feel of the pulse of our target consumer market.

In the near future, we hope to start our Featured Artist Collections on, and start collaborating with many talented artists around the Southeast Asian region. Prioneered on the platform, Featured Artists do not have to fork out a single cent in terms of cost, yet they can earn a portion of the sales proceeds of their designs as commission. We hope to enable the gig economy for fellow artists and creatives.

Designer phone cases are our first commercialised product for We will soon start launching other designer products on this platform. In the meantime, do take a look at some of our designs specifically created for